Huawei appoints Memac Ogilvy as regional PR partner

June 25, 2025 PR News

Memac Ogilvy has been appointed by Huawei as its public relations partner for its two core businesses – Huawei Consumer Business Group (CBG) in the UAE, and Huawei Information and Communication Technology (ICT) for the Middle East.

The agency will provide a full suite of PR services for the two businesses, including communications strategy, media relations, thought leadership, influencer engagement and campaign development.

Saad Abu Touq, Managing Director of PR for the UAE at Memac Ogilvy, said: “Huawei has cemented its position as a global innovation leader, shaping how people connect, communicate, and experience the world. In the UAE, the brand continues to evolve, expand and inspire customers and businesses across every touchpoint. We are honoured to be part of Huawei’s incredible growth journey and will focus on delivering integrated storytelling and borderless creativity, two offerings that set us apart.”

Huawei CBG is behind some of the world’s most popular smart devices — from smartphones and wearables to tablets and cloud services, while Huawei’s ICT division powers digital transformation through AI, cloud computing and connectivity.