June 25, 2025 PR News
F&B and hospitality PR and creative agency Umami Comms has launched a spin-off agency dedicated to lifestyle and design-led brands.
Good Juju has been set up as an “agency-within-the-agency” to collaborate with brands across diverse industries, including tech, design, apparel, automotive and e-sports.
Colin Hutton, Founder of Umami Comms & Good Juju, said: “We have a hungry, young and creative team that has been shaking things up for the last number of years, and I strongly believe that we are ready to go toe-to-toe with the big agencies in all sectors.
“This is intrapreneurship in action: it’s an agency built by our team, for our team that wants to challenge the status quo. They’re not content to watch brands that they love from other sectors go to another shop – they’re stepping up, creating desire and taking the reins themselves, and I’m here for it. I'm excited to see what we can do next.”
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