June 25, 2025 PR News
Global agency HAVAS Red has published a white paper exploring how the dynamics of media are evolving.
The report looks at what this means for brands, journalists and platforms that want to stay relevant and trusted.
Dana Tahir, Chief Executive Officer at HAVAS Red Middle East, commented: “Today, brand influence is no longer shaped by traditional media alone.
“Algorithms, citizen journalism and fragmented newsfeeds have reshaped how stories are discovered and believed. With this shift comes a responsibility for communicators to lead with clarity, context and credibility.”
Click here to download the report.
Prev
