June 17, 2025 Podcasts
PRCA MENA, the regional chapter of the world’s largest PR body, is launching a podcast next month.
Al Sidq will feature ‘real and honest conversations’ with influential voices from the PR, media and communications industries.
Head of PRCA MENA, Conrad Egbert, said the podcast will go beyond the headlines to uncover the real stories, perspectives, and thought processes that shape the industry - from career-defining moments to reflections on the region’s evolving media ecosystem.
“Set in a relaxed, casual setting, Al Sidq is a comfortable space for unfiltered, and sometimes even uncomfortable conversations with those shaping the region’s narrative – their wins, their challenges and how they see the road ahead,” he said.
“Its primary purpose is to pick the brains of regional experts, while shining a spotlight on the immense creativity that this region adds to the global collective.”
The first episode, due to be released on July 15, features communication expert Camilla D’abo and co-founder and owner of Seven Media, Gregg Fray, discussing personal and professional milestones, the evolution of agency life and the direction in which the industry is headed. New episodes will be released every two months.
Prev
