Sophia Boudjemaa joins The Romans as MENA MD

April 28, 2026 PR News

The Romans MENA has appointed Sophia Boudjemaa as its first Managing Director in the region.

Formerly Strategy & Insights Director at MSL Group Middle East, she joins the PR agency hot on the heels of it winning five Agency of the Year titles in its first full year.

“If any agency was going to come into the region and raise the bar for PR, it was always going to be this one,” she said. “What Joe Lipscombe and the team have built in just 18 months is phenomenal. And, what a privilege to be part of the next chapter.”