January 14, 2026 PR News
Global business school INSEAD has appointed Houbara Communications as its public relations partner in the UAE.
Through this new partnership, Houbara will amplify INSEAD's visibility and thought leadership across the UAE, sparking dialogue around the future of business education, leadership, and innovation, particularly as AI continues to reshape the business landscape.
Loretta Ahmed, Founder & CEO of Houbara Communications, said: “We're proud to deepen our relationship with INSEAD, a school that consistently sets the benchmark for global business education. As their retained agency, we are looking forward to helping them tell their story in a way that resonates across the region, driving meaningful conversations and showcasing their impact on leadership and innovation.”
INSEAD has built a strong presence in the region since establishing its Middle East Campus in Abu Dhabi in 2017 in partnership with the Abu Dhabi Department of Education and Knowledge (ADEK) and the Abu Dhabi Global Market (ADGM).
Rachel Maguer, Executive Director of Communications at INSEAD, added: "Houbara's deep regional insight and strategic communications expertise make them an ideal partner as we continue to expand INSEAD’s footprint and relevance in the UAE and beyond. We’re excited to work together to elevate our voice and engage with the region’s dynamic business community.”
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