June 11, 2026 Websites
Dubai-based strategic communications and technology advisory firm In2 Consulting has acquired a 50 percent stake in B2B media platform Hospitality Net.
The platform, which launched in the Netherlands in 1994 and connects stakeholders in the global hospitality industry, is now establishing a new head office in Dubai. It will continue to operate under the leadership of Founder and CEO, Henri Roelings, with strategic support from In2 Consulting’s Anne and Floor Bleeker.
“Bringing together our two great teams marks an exciting new chapter for Hospitality Net,” Roelings said. “Anne and Floor bring an exceptional combination of industry expertise, global networks, and strategic vision, and together we will deliver true added value in securing Hospitality Net’s key development plans for the future.”
The platform has recently undergone an overhaul, adding AI-driven content discovery, a refreshed user experience, and foundations for regional versions in local languages, as it looks to expand beyond its core media and content offering.
Anne Bleeker, Managing Director at In2 Consulting, said: “Hospitality Net has played a vital role in connecting the industry’s knowledge and people for three decades, and our goal is to help scale its reach and relevance. Having spent all of our careers in this vibrant industry, this is a great opportunity to give back to the sector and help build a lasting legacy for the next generation of hospitality leaders.”
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