September 10, 2025 PR News
Camilla d'Abo has joined Action Global Communications as managing director of the agency's UAE operations.
She takes over from Euan Megson, who now takes on a new leadership role across the broader MENA region, overseeing the firm’s growing presence in Qatar, Saudi Arabia and the UAE.
“Camilla’s arrival is a statement of intent,” he said. “She brings an entrepreneurial edge, global perspective, and a proven ability to lead agencies through growth and transformation.”
D’Abo was co-founder of DABO & CO – one of Dubai’s most successful independent PR firms until its acquisition by Edelman in 2015 – and went on to lead Edelman DABO, before senior leadership roles at APCO Worldwide and, most recently, BPG UAE.
“Action has heritage, talent and momentum,” she said. “My vision is to build on that foundation and ensure the agency continues to set the benchmark for integrated communications in the Middle East.”
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