October 09, 2025 PR News
Hawthorn Advisors has expanded to the Middle East with a new office in Abu Dhabi.
The London-based strategic communications consultancy specialises in corporate affairs, crisis and reputation management, public policy and investor relations.
The Abu Dhabi office is headed by partner Tracey McLaine, who was previously a partner at Consulum.
“Thrilled to be leading Hawthorn’s new office in Abu Dhabi, a city I’ve been proud to call home for over a decade,” she said. “After more than 25 years working across the Gulf, I’m excited to bring Hawthorn’s traditions of partnership, trusted advice, and strategic excellence closer to clients and partners here in the Middle East.
“At Hawthorn, we’ve built our reputation in London and internationally by working alongside boards, governments, and senior leaders to navigate complexity, manage reputation, and unlock opportunity. I’m delighted to now bring that same spirit to Abu Dhabi, working closely with our superb global bench of talent, and building genuine, long-term partnerships across the region.”
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