The Romans MENA launches Sports & Entertainment division

October 27, 2026 PR News

The Romans has launched a dedicated Sports & Entertainment division in the MENA region.

The new division will offer services spanning PR and influencer communications, sponsorships and partnerships, creative activations, content and reputation management.

Sam Buckett, who was previously Head of Sports & Entertainment at Burson in Saudi Arabia, has been appointed Managing Director to lead the regional offering, which marks the expansion of the agency’s global Sports & Entertainment practice into its second market after the UK.