December 11, 2025 Consumer Magazines
A Middle East edition of Switzerland-based Eyes Magazine has launched online, with a print edition to follow next year.
Eyes Arabia covers luxury lifestyle in Arabic and English, and is aimed at high-net-worth and ultra-high-net-worth audiences across the GCC region.
Editorial and Brand Partnerships Manager, Megan Tomos, said: “For more than 16 years, Eyes Magazine has captivated global audiences through a refined vision that celebrates craftsmanship, culture, and contemporary elegance.
“With the Middle East now standing at the crossroads of global luxury, innovation, and exceptional momentum, the region represents a natural next step in the evolution of the Eyes brand."
The luxury lifestyle platform will combine print, digital, events and exclusive experiences, with the inaugural, bi-annual print editions due to be published in February and October 2026.
“Eyes Arabia extends the Maison’s Swiss heritage into one of the world’s most dynamic luxury markets, bringing together European refinement and a modern Middle Eastern sensibility,” Tomos added.
“While the UAE serves as the launchpad, the brand is already charting a wider regional expansion into Saudi Arabia, Qatar, and Bahrain, where luxury consumption continues to accelerate and demand for elevated editorial content and bespoke brand experiences is at an all-time high.”
Prev
