May 13, 2026 PR News
Ruder Finn Atteline has launched RF Thunder, an insights-driven communications consultancy in the MENA region.
The launch marks a strategic expansion to support the region’s rapidly scaling SMEs, fast-evolving economic landscape, challenger brands, and high-growth businesses.
Sophie Simpson, Managing Director of Ruder Finn Atteline and RF Thunder, said: “Having been in the region for over a decade, we have seen client needs evolve faster than ever. Aligned with Ruder Finn’s tradition of helping clients move from what’s now to What’s Next, RF Thunder marks an important milestone in that journey,”
Bianca Riley has been appointed General Manager to lead the new agency arm.
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