May 29, 2025 PR News
Current Global MENAT, part of Middle East Communications Network (MCN), has expanded its team following several major client wins.
Nick Watkins, former ARN News Editor and contributor to The National and Gulf News, joins as Senior Editor charged with leading the agency’s storytelling capabilities and earned media engagement strategies.
Mohammad Al Sayed joins as Account Director from Gambit Communications, while Aya Khaddam comes in as Senior Associate from Brazen MENA, Aastha Kurup has been appointed Junior Associate, while Sohailla Ossama begins as Account Coordinator based in Egypt to support the agency’s client account teams.
Peter Jacob, Managing Director of Current Global MENAT, said: “Since we started Current Global less than three years ago, we made a commitment to do things differently, built on a common-sense and human-first approach to how we think, act and deliver.
“As part of our vision to define what an earned-first agency in the Middle East looks like, we want to continue to do what others are unwilling or unable. Moving away from the spray and play media dispatches. Leaving egos outside the room to deliver cut-through earned-first and integrated ideas. Freeing our junior teams from an over burden of reporting, whilst also providing them with vital team management experience. We want to provide the best place to work and be true and equal partners to our clients."
Current Global clients include Dubai Tourism, New Balance, Global Village, Roxy Cinemas, Kraft Heinz, Bentley, Bugatti and GymNation.
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