September 03, 2026 Social Media
A social-first media network has launched from Egypt which aims to shape culture, business and conversations across the MENA region.
Off Brief Media plans to launch individual platforms around specific audience interests and has begun with Lemonade, focused on culture and entertainment, and Traction, which features business, markets and entrepreneurship.
The firm is headed by CEO, Ahmed Aboud, and Head of Content, Fayrouz Khaled Salah.
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