Medical comms agency Havas Life launches in the Middle East

May 09, 2025 PR News

Medical communications agency Havas Life has expanded to the Middle East with a new office in Dubai.

The office is headed by Business Director, Carlo Nakhle, who brings a wealth of expertise in managing multinational accounts across therapeutic areas, including diabetes, oncology, COPD, asthma, dermatology and weight management.

"The Middle East is a dynamic hub for healthcare innovation and growth, making it the perfect location for Havas Life's newest office to serve our clients around the region," Nakhle said. "Our goal is to create campaigns that not only resonate with healthcare professionals but also empower patients and communities across the region. I am thrilled to lead this venture and collaborate with our talented team to make a meaningful impact.”

Havas Life Middle East will offer a comprehensive suite of healthcare advertising and strategic communications services, including strategic brand planning, creative development, digital health innovation, multichannel marketing, patient engagement, and disease awareness campaigns.

Dany Naaman, CEO of Havas Middle East, said: "The launch of Havas Life Middle East represents more than just a geographic expansion—it reflects our belief in the region's immense potential to shape the future of healthcare. With thriving innovation ecosystems across the Saudi Arabia, Egypt, and UAE, we're excited to bring our integrated approach to health communications to clients and communities throughout the Middle East."