January 10, 2025 PR News
Luanne D’Souza has joined Current Global MENAT, part of Middle East Communications Network (MCN), as an Account Director.
With over a decade of experience creating award-winning social-first campaigns, she will be working across clients including New Balance, Dubai Holding Entertainment and Heinz.
Peter Jacob, Managing Director, said: “We launched Current Global MENAT with the idea to create a different kind of agency. In just over two years we’ve significantly increased headcount, worked with some of the region’s most loved brands, delivered award-winning campaigns, and diversified our offering to meet the needs of clients.
“One important part of that is the role of social and influencers in driving human-first connections both on- and offline. As we continue to re-define what an earned first agency of the future looks like in our region, Luanne brings a new set of skills, perspectives and energy that I know will add huge value to our already amazing team and roster of clients.”