February 04, 2026 PR News
Global advisory and advocacy firm APCO has announced a strategic change of leadership for its Middle East and North Africa (MENA) operations.
Mamoon Sbeih, who served as regional president since the firm’s expansion in the region 20 years ago, transitions to a global role as chief international business development officer and MENA chairman, while Samer El Hachem advances to president of MENA and Faten AlMasri is appointed deputy president of MENA.
“As global power dynamics shift and traditional leaders adopt more nationalist postures, MENA has emerged as a critical connector internationally,” said APCO Founder and Executive Chairman, Margery Kraus. “This leadership team ensures we will continue delivering the regional excellence our clients expect while expanding our ability to serve their growing global connectivity needs.”
In his new global role, Sbeih will leverage APCO’s global team serving clients in more than 80 markets to develop innovative solutions that help navigate MENA’s expanding global corridors, with a focus on cross-border advisory services, international partnerships and strategic initiatives that capitalise on the region’s position as a bridge between East and West.
“The transformation we are witnessing across MENA represents one of the most significant geopolitical and economic shifts of our time,” he said. “APCO has been privileged to support this evolution over nearly two decades, building deep relationships and expertise across the region. As our clients’ needs have evolved from regional market access to global corridor navigation, APCO must evolve as well to fully support clients’ needs.”
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