November 19, 2025 PR News
Two former senior leaders at Burson have left the agency to set up their own consultancy firm.
North Seventy Five has been launched by Lisa Welsh and Iman Issa, in partnership with European network Paritee.
Welsh, who was previously Chief Operating Officer for the META region at Burson, said: “We launch in response to a clear market pull: clients want agile, locally rooted teams with the ability to solve complex challenges at speed. With Paritee as partner, its international network of agencies allows us to scale that promise across borders, disciplines and industries.”
The new UAE-based agency offers integrated communications services spanning strategy, creative campaigns, design and identity, content and publishing, leadership training, corporate communication, crisis response and data intelligence.
Issa, who was formerly Group Managing Director at Burson, added: “We want to provide the region with senior-led, culturally fluent teams that move faster and deliver more value than global incumbents, without compromising international reach or strategic depth.
“Becoming part of Paritee connects us with other agile, entrepreneurial agencies and extends our Middle Eastern roots to a broader international stage.”
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