May 27, 2025 PR News
M+C Saatchi Group has acquired UAE-based sports marketing and communication agency DUNE | 23.
Founded in 2023 by Jamie Hosie and Lloyd McMillan, the agency’s clients include Emirates Dubai 7s, Mubadala Abu Dhabi Open, SailGP, Zeekr, Elrow Music Festival, Nada Dairy and BRED by Hypebeast.
Now called M+C Saatchi Sport & Entertainment Middle East, the firm offers end-to-end marketing services, from communications and commercial strategy through to activation across social media, PR, influencers, experiential, community and media buying.
Robin Clarke, Global CEO at M+C Saatchi Sport & Entertainment, said: “Our expansion into the Middle East is driven by increasing demand from clients and the rich number of opportunities that the region represents for our business.
“What co-founders Jamie and Lloyd have built in the region in such a short space of time makes me incredibly excited for our future together.”
Prev
