October 09, 2025 PR News
Strategic communications firm Consulum has appointed Baha Haroun as General Manager of its Abu Dhabi office.
He was formerly Senior Vice President at Burson and ASDA'A BCW.
“I’ve joined Consulum with a mandate to build a center of excellence in the UAE capital and bring fresh energy to a brand that is trusted, evolving, and glowing with potential,” he said.
“At Consulum, we don’t just advise, we enable. What sets Consulum apart is its conviction that lasting impact is built on evidence, resonance, and capability. Intelligence grounds our work in insight, communications bring it to life, and transformation ensures it endures. It’s an approach that goes beyond delivering results, it builds enduring change.”
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