Alex Malouf launches Narrative Shapers from Riyadh

May 09, 2026 PR News

Riyadh-based communications professional Alex Malouf has launched a communications consultancy to help Gulf-based executives, founders and officials tell their story internationally.

Narrative Shapers offers a range of services, including consulting, media and communications training, and event support. 

Malouf says he founded the company after seeing a gap in the market for a Gulf-based agency that both understands local cultures, as well as how international audiences and media operate.

Headquartered in Riyadh, Narrative Shapers is operating across the Gulf and already has clients in the education, real estate, technology and tourism sectors, he added.