New GM for Shamal Communications

Tuesday, 14 March 2017

Dubai-based B2B PR agency Shamal Communications has promoted James Lakie to the role of General Manager.

Lakie, who has been with the company for three years, began his professional career in 2002 with Scottish tourist board VisitScotland and has worked on both consumer and corporate accounts across numerous industry verticals.

“I’m looking forward to the added responsibility, that this position carries,” he said. “Shamal has built a sterling reputation in the market over the last 12 years and continues to produce quality results for clients including Arabian Travel Market, Seven Tides International and Al Hamra Real Estate Development and, above all else, provides an outstanding return on investment.”

Shamal Communications, which has just completed a rebrand and launched new digital and broadcast divisions, has also strengthened its team with the appointment of Gavin Gibbon as Senior Account Manager.

A qualified journalist with 17 years’ experience, Gibbon has been in Dubai for three years and previously worked for ITP Publishing and OSN. He has joined the firm from real estate company Core Savills where he was PR & Communications Manager.

Shamal Communications was founded by Steven Jones and Nathalie Visele in 2004 and is a founding member of Worldwise PR Affiliates, a strategic alliance of well-established, independent public relations firms in key locations around the world.